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Media Anita Dunn

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  • Media Coverage of Campaigns
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    Media Coverage of Campaigns

    Ms. Dunn discussed how a candidate can increase and control the type and amount of news coverage that candidates receive. She termed this “earned media.” She focused on the different…

    14 views
  • Earned Media Strategies
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    Earned Media Strategies

    Ms. Dunn spoke to a class attending the Campaign Management Institute on the use of free media by a political campaign below the presidential level. Free media entails the press and…

    35 views
  • Press Strategies For Campaign Coverage
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    Press Strategies For Campaign Coverage

    Ms. Dunn discussed successful press strategies for campaigns. The focus was on congressional races and the difficulty of obtaining national press coverage in these elections. Ms. Dunn…

    17 views