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  • Washington Journal Robert Mann Discusses History of Presidential Campaign Commercials
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    Robert Mann on the History of Presidential Campaign Commercials

    Robert Mann, professor at Louisiana State University’s School of Mass Communication and the author of Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics talked…

    938 views
  • History of US Political Campaign Advertising
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    History of U.S. Political Campaign Advertising

    Robert Mann showed many print and television ads as he lectured on the history of political advertising. Topics included the themes continuously used in political campaigns. He also emphasized the…

    1,681 views
  • The 1964 Daisy Girl Advertisement
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    The 1964 Daisy Girl Advertisement

    On September 7, 1964, at approximately 9:50 p.m. NBC ran an ad for the presidential election campaign of Lyndon Johnson. The advertisement, featuring a little girl plucking a daisy followed by…

    1,880 views
  • Negative Political Advertising
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    Negative Political Advertising

    Speakers talked about the impact of negative political advertising on the 2012 election. Topics included the history of negative ads, the number of ads being put out in 2012, and how those ads…

    1,006 views
  • emDaisy Petals and Mushroom Cloudsem
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    Daisy Petals and Mushroom Clouds

    Robert Mann talked about his book Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad that Changed American Politics. The 1964 ad for the presidential election campaign of Lyndon Johnson featuring a…

    260 views