Videos

An interview with Richard Wirthlin, Pollster to president Ronald Reagan.

Wirthlin discusses both the negative and positive effects that polls may have upon elections and campaigns. He argues that, overall, polls are not meant to create a band wagon effect or even…

Political Pollster Richard Wirthlin discussed the presidential race between Bush and Dukakis, and took viewer phone calls on U.S. politics.

The use of polls by candidates is discussed by two leading pollsters. Among the issues covered are the use of polls to determine a candidate’s strong points in relation to public opinion, th…