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Campaigns Mark A. Lotwis

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    Campaign Management and Organization

    Mark Lotwis talked about managing and organizing a political campaign. Topics included how to get started on a campaign, organizational roles, and the elements of a campaign plan. Mr. Lotwis…

    335 views
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    Campaign Budgeting

    Mark Lotwis, Senior Vice President for MacWilliams-Cosgrove Media, spoke to students at American University about campaign budgeting. He talked about developing a plan, spending funds effic…

    46 views
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    Direct Mail

    This was a workshop sponsored by American University’s Campaign Management Institute. Dan Hazelwood spoke about the use of direct mail in political campaigns.

    73 views
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    Campaign Polling

    The topic of discussion was Campaign Polling in America.A chalk board was used in this classroom like setting.

    50 views
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    Voter Targeting

    Guests discussed targeting campaign messages toward voters. They answered student questions.

    81 views