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Will Robinson

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  • Voter Turnout Strategies
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    Voter Turnout Strategies

    WomenVote USA hosted the forum “Colloquium on Women Voters: The Defining Vote.” Female strategists participated in a panel titled “Turning Out Women Voters: Roundtable on Best Practices.”…

    77 views
  • Campaign Fundraising
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    Campaign Fundraising

    Mr. Stone spoke about campaign financing, especially congressional campaigns. He focused on how to raise funds for non-incumbents from both political action committees and individuals and…

    14 views
  • Polling and Strategies
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    Polling and Strategies

    Professor Feldman talked about getting the most out of polling research, using polling to help develop a message, and designing polling questions. She took questions from the students.

    49 views
  • Nonpartisan Voter Targeting
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    Nonpartisan Voter Targeting

    Mr. Robinson discussed getting demographic and electoral information on all voters in a locality and how to get voters out to vote. He took questions from the students.

    34 views
  • Voter Targeting
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    Voter Targeting

    Mr. Robinson discussed how to reach partisan voters through demographic and electoral targeting. He also took questions from the students.

    38 views
  • Comparing Local and State Races
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    Comparing Local and State Races

    Mr. Robinson talked about the differences between state and local campaigns and how to write a campaign plan.

    6 views
  • Winning Campaigns in the 1990s
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    Winning Campaigns in the 1990's

    Guests discussed the ever evolving state of campaigns in the U.S. and the growing importance of campaign consultants.

    23 views
  • Voter Recruitment
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    Voter Recruitment

    Mr. Lindenfeld addressed recruiting voters in campaigns. He stressed the importance of identifying who will be voting for you and why. Other priorities addressed were the determination of…

    71 views
  • Voter Identification
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    Voter Identification

    Mr. Hansbrough discussed using phone banks to identify voters in a campaign. He emphasized “retail” or voter-specific telemarketing to contact voters rather than a “wholesale” hit-or-miss.

    53 views
  • Campaign Fund Raising
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    Campaign Fund Raising

    Ms. Ertukel emphasized the role of major donors and major events in her discussion of fundraising. She indicated that stressing these is often the most effective way to raise money.

    35 views
  • Media Coverage of Campaigns
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    Media Coverage of Campaigns

    Ms. Dunn discussed how a candidate can increase and control the type and amount of news coverage that candidates receive. She termed this “earned media.” She focused on the different…

    14 views
  • Campaign Management Institute Preview
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    Campaign Management Institute Preview

    Mr. Thurber discussed the objectives of the Center for Congressional and Presidential Studies, as well as the organization of the Campaign Management Institute. The organizer of the…

    28 views
  • Americas Political Environment
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    America's Political Environment

    Ms. Nelson and Mr. Robinson discussed the Campaign Management Institute’s two-week program that students are participating in. After their introduction, Mr. Cook discussed the U.S.…

    138 views
  • 1994 Senate Race Overview
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    1994 Senate Race Overview

    Mr. Foley discussed the Democratic Party’s outlook for the 1994 Senate elections. He underscored the fact that this will be a difficult year for Democrats and incumbents in general.

    24 views
  • 1994 Senate Campaigns
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    1994 Senate Campaigns

    Mr. Carney discussed the Republican view of upcoming senatorial races. He focused on the Fowler-Coverdale Senate race in Georgia and used it to illustrate various campaign points.

    22 views
  • Religious Activism in Political Campaigns
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    Religious Activism in Political Campaigns

    Mr. Schwartz and Mr. Solomon discussed the impact of the “Christian Conservative” movement on campaigns. They also addressed political positioning of these groups and the technical aspects…

    15 views
  • Targeting and Lobbying
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    Targeting and Lobbying

    Mr. Robinson discussed how lobbyists use different kinds of information to influence specific public officials.

    17 views
  • Campaign Strategy Theme and Message
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    Campaign Strategy, Theme, and Message

    Mr. Sweeney discussed campaign strategy focusing on the theme and message of a political campaign. He also described some of the lessons he has learned over 20 years.

    31 views
  • Campaign Opposition Research
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    Campaign Opposition Research

    Mr. Cooper discussed opposition research and survey research for political campaigns. He also described how to choose a consultant, strategy, theme, and message.

    15 views
  • Paid Media Strategies
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    Paid Media Strategies

    Mr. White spoke to a class attending the Campaign Management Institute on strategies for the use of paid media, including print advertisements and television commercials, by political…

    35 views
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