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William Sweeney Jr.

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  • Frank Fahrenkopf and Mike McCurry Discuss Campaign 2016
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    Discussion of Campaign 2016

    The two co-chairs of the Commission on Presidential Debates, Frank Fahrenkopf and Mike McCurry, discussed the 2016 presidential debates and election on Election Day. The co-chairs took…

    519 views
  • The Art and Craft of Lobbying
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    The Art and Craft of Lobbying

    William Sweeney conducted a lecture on “Conceptualizing Political Issues and Strategies.” He talked about issue advocacy, the role of the lobbyist, and the political process. He also spoke…

    152 views
  • Political Issues and Strategies
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    Political Issues and Strategies

    Mr. Sweeney talked about forming political strategies around an issue. He also responded to questions from the audience.

    29 views
  • The US Election Process
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    The U.S. Election Process

    Panelists will talk about the election process and are expected to address polling, women in politics, Internet voting, voter turnout, and other issues.

    98 views
  • Lobbying in Washington
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    Lobbying in Washington

    Mr. Sweeney talked about the art of lobbying in Washington, DC as part of the annual seminar on lobbying at American University. He focused on how lobbyists impact policy-making. Following…

    20 views
  • Lobbying Strategies
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    Lobbying Strategies

    Mr. Sweeney discussed “how to conceptualize an issue” for lobbyists. He spoke on the organization of a client’s issue for presentation to a member of Congress.

    44 views
  • Campaign Strategy Theme and Message
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    Campaign Strategy, Theme, and Message

    Mr. Sweeney discussed campaign strategy focusing on the theme and message of a political campaign. He also described some of the lessons he has learned over 20 years.

    31 views
  • Press Strategies For Campaign Coverage
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    Press Strategies For Campaign Coverage

    Ms. Lynch discussed the various ways to get press coverage during a campaign. She stressed the difficulty of obtaining national press coverage during congressional races. Ms. Lynch also…

    9 views
  • Press Strategies For Campaign Coverage
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    Press Strategies For Campaign Coverage

    Ms. Dunn discussed successful press strategies for campaigns. The focus was on congressional races and the difficulty of obtaining national press coverage in these elections. Ms. Dunn…

    19 views
  • Campaign Fundraising
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    Campaign Fundraising

    Mr. O’Leary discussed the importance of political fundraising. He stressed that money has always been a very important factor in campaigns and will continue to be. He emphasized the type of person that…

    10 views
  • Presidential Campaign Strategy
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    Presidential Campaign Strategy

    American University holds an annual seminar for campaign managers and students. During this session, Mr. Fahrenkopf discussed campaign strategy, focusing on advertisements and financing. He…

    27 views
  • Campaign Commercials and Truth Boxes
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    Campaign Commercials and Truth Boxes

    Reporters discussed ways they have used to evaluate and report on candidate advertisements that air on television. Examples of television news stories that analyzed TV spots by Ann Richards and Clayton…

    142 views
  • Democratic Agenda for 1992
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    Democratic Agenda for 1992

    Sen. Robb, chairman of the Democratic senatorial campaign committee, spoke to the American League of Lobbyists on the prospects for the Democrats in the presidential and congressional elections…

    23 views
  • Campaign Planning
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    Campaign Planning

    Bill Sweeney, director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney works with Washington Resources and Strategy. Campaign planning is the…

    78 views
  • Money in Congressional Elections
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    Money in Congressional Elections

    Participants in the forum discussed how campaigns were run and how funds were collected for candidates, including the importance of outside interest group contributions.

    27 views
  • Campaign Case Study of Doug Wilder Campaign
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    Campaign Case Study of Doug Wilder Campaign

    A member of the Democratic campaign consulting firm Greer, Margolis, & Assoc. spoke to a meeting of the Campaign Management Institute of American University. Ms. Haddow, who helped to…

    89 views
  • Campaign Strategy
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    Campaign Strategy

    31 views
  • Media Case Study of Pat Robertson Campaign
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    Media Case Study of Pat Robertson Campaign

    This conference, sponsored by the Campaign Management Institute of American University, focused on the 1988 campaign Pat Robertson. In this campaign, Mr. Robertson’s staff was able to…

    58 views
  • Campaign Financing
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    Campaign Financing

    10 views
  • Overview of Campaign Financing
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    Overview of Campaign Financing

    13 views
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