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William Sweeney Jr.

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    Discussion of Campaign 2016

    The two co-chairs of the Commission on Presidential Debates, Frank Fahrenkopf and Mike McCurry, discussed the 2016 presidential debates and election on Election Day. The co-chairs took…

    540 views
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    The Art and Craft of Lobbying

    William Sweeney conducted a lecture on “Conceptualizing Political Issues and Strategies.” He talked about issue advocacy, the role of the lobbyist, and the political process. He also spoke…

    160 views
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    Political Issues and Strategies

    Mr. Sweeney talked about forming political strategies around an issue. He also responded to questions from the audience.

    34 views
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    The U.S. Election Process

    Panelists will talk about the election process and are expected to address polling, women in politics, Internet voting, voter turnout, and other issues.

    109 views
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    Lobbying in Washington

    Mr. Sweeney talked about the art of lobbying in Washington, DC as part of the annual seminar on lobbying at American University. He focused on how lobbyists impact policy-making. Following…

    21 views
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    Lobbying Strategies

    Mr. Sweeney spoke about “how to conceptualize an issue” for lobbyists. He spoke on the organization of a client’s issue for presentation to a member of Congress.

    52 views
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    Campaign Strategy, Theme, and Message

    Bill Sweeney addressed the Campaign Management Institute at American University. He discussed campaign strategy focusing on the theme and message of a political campaign.

    35 views
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    Press Strategies For Campaign Coverage

    Ms. Lynch discussed the various ways to get press coverage during a campaign. She stressed the difficulty of obtaining national press coverage during congressional races. Ms. Lynch also…

    10 views
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    Press Strategies For Campaign Coverage

    Anita Dunn, Communications Director for Senator Bill Bradley (D-NJ) and CBS News Editor Dotty Lynch discuss dealing with the press as part the larger topic of campaign management.

    22 views
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    Campaign Fundraising

    Republican campaign consultant Brad O’Leary discussed the importance of political fundraising and finance planning at an event hosted by the American University Campaign Management…

    12 views
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    Presidential Campaign Strategy

    American University holds an annual seminar for campaign managers and students. During this session, Mr. Fahrenkopf discussed campaign strategy, focusing on advertisements and financing. He…

    30 views
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    Campaign Commercials and Truth Boxes

    Reporters talked about ways they have used to evaluate and report on candidate advertisements that aired on television. Examples of television news stories that analyzed TV spots by Ann Richards and…

    168 views
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    Democratic Agenda for 1992

    Sen. Robb, chairman of the Democratic senatorial campaign committee, spoke to the American League of Lobbyists on the prospects for the Democrats in the presidential and congressional elections…

    26 views
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    Campaign Planning

    Bill Sweeney, Director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney works with Washington Resources and Strategy. Campaign planning is the…

    81 views
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    Money in Congressional Elections

    Participants in the forum discussed how campaigns were run and how funds were collected for candidates, including the importance of outside interest group contributions.

    28 views
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    Campaign Case Study of Doug Wilder Campaign

    A member of the Democratic campaign consulting firm Greer, Margolis, & Assoc. spoke to a meeting of the Campaign Management Institute of American University. Ms. Haddow, who helped to…

    100 views
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    Campaign Strategy

    The Campaign Management Institute at the American University held a forum on political strategy. Former RNC Chairman Frank Fahrenkopf spoke to the students.

    32 views
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    Media Case Study of Pat Robertson Campaign

    This conference, sponsored by the Campaign Management Institute of American University, focused on the 1988 campaign Pat Robertson. In this campaign, Mr. Robertson’s staff was able to…

    72 views
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    Campaign Financing

    Robert Farmer, Treasurer of the Democratic National Committee, spoke to students at the American University in Washington DC who are studying campaign management. He talked about the…

    12 views
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    Overview of Campaign Financing

    The Campaign for Management Institute at American University held a campaign finance overview.

    14 views
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