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February 23, 1999 Last Aired February 24, 1999
The Future of Cable TV Programming

Ms. Laybourne talked about the future of cable television noting that women watch more television than men and that they are responsible for 70 percent of purchases. She also talked about he…
91 views
January 27, 1999 Last Aired January 30, 1999
Challenges Facing Cable Networks

Mr. Davatzes talked about the growth of the cable industry in 1998 and the potential for future growth, noting that in August basic cable, for the first time, drew a majority of viewers in t…
40 views
March 25, 1998 Last Aired March 29, 1998
Cable Industry Advertising

Bob Ostrow, Cablevision Advertising Bureau, President and CEO, spoke about growth in cable industry advertising. He said that the reason behind this growth is the cable industry investment …
45 views
January 28, 1998 Last Aired February 2, 1998
Cable Industry Outlook

Decker Anstrom, National Cable Television Association President and CEO, talked about what mergers, partnerships and technological advances would mean to the future of the cable industry in …
63 views
March 16, 1993 Last Aired March 20, 1993
Cable Television Marketing

Char Beales, President of the Cable TV Administration and Marketing Society spoke to a luncheon audience of the Washington Metro Cable Club about changes in the future marketing strategies f…
35 views

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