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Wilma Goldstein American University

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    1998 Congressional Elections

    Panelists talked about the upcoming congressional elections. They discussed how to judge a quality race and some of the issues that will play a major role in the election. Following their…

    62 views
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    Survey Research and Political Ethics

    Speakers discussed political polling, opposition research and campaign ethics. They answered questions.

    54 views
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    Political Ethics

    Carlyle Gregory talked about political ethics. This is an incomplete program.

    3 views
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    Political Finance

    Panelists discussed fundraising through direct mailing, candidate events, telephone solicitation and re-solicitation of existing donors.

    24 views
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    Campaign Finance Fundraising

    Terry McAuliffe talked about campaign finance and ways to fund raise.

    31 views
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    Earned Media

    Guests talked about "Earned Media", promotional coverage of a candidate through speeches, new releases and name recognition. They also talked about the different types of campaign ads.

    18 views
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    Political Advertising

    Guests talked about political advertising from defining the target audience to buying the ads.

    27 views
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    Campaign Management Institute

    Daryl Glenney discussed the different positions in a campaign office and provided scenarios for the students to participate in. Former campaign staff discussed their experiences and…

    54 views
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    The Campaign Plan

    Carol Whitney talked about the strategy and tactics of a campaign plan. She answered questions from the students.

    20 views
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    Issues Development

    12 views
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    Survey Basics and Opposition Research

    Neil Newhouse discussed political polling and creating effective poll questions. He answered questions from the students.

    20 views
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    Reaching the Opposition

    Rich Galen talked about doing research on a political opponent, looking for strengths and weaknesses. He talked about using a computer in the campaign. He answered questions from the…

    16 views
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    Key Elements of a Campaign

    Speakers discussed what makes a successful political campaign and answered questions from the students.

    47 views