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Campaign Management Institute

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    2014 Elections

    Charlie Cook talked about the history of midterm elections highlighted and the the political environment leader up to the 2014 congressional elections. He said the issue that President Obama and…

    740 views
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    2011 Chicago Mayors' Race

    Stefan Hankin talked about the 2011 Chicago mayor’s race at the American University Campaign Management Institute. The college-level class is an annual two-week program to train political…

    297 views
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    Opposition Research in Political Campaigns

    Jeff Berkowitz talked about strategies for researching opponents in political campaigns. Among the topics he addressed were techniques for talking about an opponent, messaging, and research…

    1,001 views
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    Current Political Environment

    Brian Nienaber talked about the 2010 election results and the political environment going into 2011 at the American University Campaign Management Institute. The college-level class is an…

    323 views
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    Campaign Strategy, Theme, and Message

    David Winston talked about campaign strategy and messaging at the American University Campaign Management Institute. The college-level class is an annual two-week program to train political…

    610 views
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    Polling in Political Campaigns

    Andrew Myers talked about the tools of polling in political campaigns and ways that polling adds to message and strategy building. In his remarks Mr. Myers explained polling terms and the…

    498 views
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    Using Issues to Frame the Campaign Message

    Steve Sutton talked about using issues to frame the message in campaign strategy at the American University Campaign Management Institute. The college-level class is an annual two-week…

    617 views
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    Campaign Management Training Class Overview

    Candice Nelson gave an overview of the class and each student introduced themselves. American University’s Campaign Management Institute (CMI) is an annual two-week program to train…

    544 views
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    Paid Media

    Mark Putnam spoke to students about paid media and campaign advertising. Among the topics he addressed were producing campaign commercials, targeting the electorate, and use of various…

    107 views
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    Framing of Political Issues

    Ed Brookover spoke to students about political communications strategies and crafting campaign messages on issues important to the electorate. Among the topics he addressed were political…

    362 views
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    Campaigns and Voter Profiles

    Bob Blaemire spoke to students about the use and development of voter files by political campaigns. Among the topics he addressed were strategies and techniques for micro-targeting voters,…

    153 views
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    Voter Targeting in Campaigns

    Tom Bonier spoke to students about campaign strategy and identifying potential voters to target during campaigns. Among the topics he addressed were developing targeting and marketing…

    256 views
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    Coalition Building

    David Watts spoke to students about coalition building. Among the topics he addressed were strategies for grassroots organizing, networking among various interest groups, and communications…

    146 views
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    Campaign Finance Planning and Major Donors

    Jason Mida spoke to students about campaign financing and building a donor base for political campaigns. Among the topics he addressed were soliciting funds, developing relationships and…

    134 views
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    Absentee and Early Voting

    Sarah Simmons spoke to students about campaign management and targeting absentee and early voters. Among the topics she addressed were the increasing use of early and mail-in ballots,…

    94 views
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    Campaign Research and Polling

    Stefan Hankin talked to students about the use of survey data and polling information in mounting a successful political campaign. He also answered questions from the students.

    135 views
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    Campaign Strategy, Themes and Messages

    David Winston spoke to students about developing campaign strategies and targeting specific demographics in the electorate. He also focused on crafting candidate and campaign messages, and…

    202 views
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    U.S. Political Environment

    Following introductory remarks to students attending American University’s Campaign Management Institute, Neil Newhouse spoke to students about the political climate in Washington and the…

    149 views
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    Campaign Strategy, Theme, and Message

    David Winston talked about developing a strategy, theme, and message for a political campaign. In his remarks he spoke about decision making, problem solving and goal setting. He also…

    203 views
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    Campaign Management and Organization

    Mark Lotwis talked about managing and organizing a political campaign. Topics included how to get started on a campaign, organizational roles, and the elements of a campaign plan. Mr. Lotwis responded…

    239 views
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