Videos

Charlie Cook talked about the history of midterm elections highlighted and the the political environment leader up to the 2014 congressional elections. He said the issue that President Obama…

Stefan Hankin talked about the 2011 Chicago mayor’s race at the American University Campaign Management Institute. The college-level class is an annual two-week program to train political a…

Jeff Berkowitz talked about strategies for researching opponents in political campaigns. Among the topics he addressed were techniques for talking about an opponent, messaging, and research …

Brian Nienaber talked about the 2010 election results and the political environment going into 2011 at the American University Campaign Management Institute. The college-level class is an a…

David Winston talked about campaign strategy and messaging at the American University Campaign Management Institute. The college-level class is an annual two-week program to train political …

Andrew Myers talked about the tools of polling in political campaigns and ways that polling adds to message and strategy building. In his remarks Mr. Myers explained polling terms and the si…

Steve Sutton talked about using issues to frame the message in campaign strategy at the American University Campaign Management Institute. The college-level class is an annual two-week prog…

Candice Nelson gave an overview of the class and each student introduced themselves. American University’s Campaign Management Institute (CMI) is an annual two-week program to train politica…

Mark Putnam spoke to students about paid media and campaign advertising. Among the topics he addressed were producing campaign commercials, targeting the electorate, and use of various types…

Ed Brookover spoke to students about political communications strategies and crafting campaign messages on issues important to the electorate. Among the topics he addressed were political ad…

Bob Blaemire spoke to students about the use and development of voter files by political campaigns. Among the topics he addressed were strategies and techniques for micro-targeting voters, d…

Tom Bonier spoke to students about campaign strategy and identifying potential voters to target during campaigns. Among the topics he addressed were developing targeting and marketing plans,…

David Watts spoke to students about coalition building. Among the topics he addressed were strategies for grassroots organizing, networking among various interest groups, and communications …

Jason Mida spoke to students about campaign financing and building a donor base for political campaigns. Among the topics he addressed were soliciting funds, developing relationships and net…

Sarah Simmons spoke to students about campaign management and targeting absentee and early voters. Among the topics she addressed were the increasing use of early and mail-in ballots, drivin…

Stefan Hankin talked to students about the use of survey data and polling information in mounting a successful political campaign. He also answered questions from the students.

David Winston spoke to students about developing campaign strategies and targeting specific demographics in the electorate. He also focused on crafting candidate and campaign messages, and d…

Following introductory remarks to students attending American University’s Campaign Management Institute, Neil Newhouse spoke to students about the political climate in Washington and the co…

David Winston talked about developing a strategy, theme, and message for a political campaign. In his remarks he spoke about decision making, problem solving and goal setting. He also answer…

Mark Lotwis talked about managing and organizing a political campaign. Topics included how to get started on a campaign, organizational roles, and the elements of a campaign plan. Mr. Lotwis…