Media Case Study of Pat Robertson Campaign

This conference, sponsored by the Campaign Management Institute of American University, focused on the 1988 campaign Pat Robertson. In this… read more

This conference, sponsored by the Campaign Management Institute of American University, focused on the 1988 campaign Pat Robertson. In this campaign, Mr. Robertson’s staff was able to substantially alter the public perception of the candidate using mass media. The speakers then offerred ways in which a similar media campaign might be conducted for current gubernatorial races. close

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Media Case Study of Pat Robertson Campaign

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Program ID:
10547-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Jan 08, 1990 | 1:00pm EST | C-SPAN 1
Last Aired:
Jan 13, 1990 | 10:59am EST | C-SPAN 1

Airing Details

  • Jan 08, 1990 | 1:00pm EST | C-SPAN 1
  • Jan 08, 1990 | 8:56pm EST | C-SPAN 2
  • Jan 10, 1990 | 4:08pm EST | C-SPAN 2
  • Jan 13, 1990 | 10:59am EST | C-SPAN 1
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Media Case Study of Pat Robertson Campaign

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