Guests talked about "Earned Media", promotional coverage of a candidate through speeches, new releases and name recognition. They also talked about the different types of campaign ads.
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Adrienne Cordova Communications Director National Republican Congressional Committee->Communications
Wilma Goldstein Director American University
- American UniversityAmerican University
Guests talked about political advertising from defining the target audience to buying the ads.
Campaign Management Institute
Daryl Glenney discussed the different positions in a campaign office and provided scenarios for the students to…
The Campaign Plan
Carol Whitney talked about the strategy and tactics of a campaign plan. She answered questions from the students.
Reaching the Opposition
Rich Galen talked about doing research on a political opponent, looking for strengths and weaknesses. He talked about…