Why We Buy: The Science of Shopping

Author, Paco Underhill, talked about his book 'Why We Buy: The Science of Shopping'. The book examined how retailers operate in ways that actually discourage people from buying.

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  • Why We Buy
    Paco Underhill
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Why We Buy: The Science of Shopping

1,160 Views
Program ID:
125931-1
Category:
Public Affairs Event
Format:
Speech
Location:
New York, New York, United States
First Aired:
Aug 21, 1999 | 9:03am EDT | C-SPAN 2
Last Aired:
May 22, 2000 | 4:11am EDT | C-SPAN 2

Airing Details

  • Aug 21, 1999 | 9:03am EDT | C-SPAN 2
  • Aug 22, 1999 | 1:59am EDT | C-SPAN 2
  • Aug 23, 1999 | 1:42am EDT | C-SPAN 2
  • Dec 11, 1999 | 12:50pm EST | C-SPAN 2
  • May 22, 2000 | 4:11am EDT | C-SPAN 2
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Why We Buy: The Science of Shopping

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