Use Of Political Ads
Following political ads from 1952 to 1984, panelists discussed the use of television ads in campaigns. The panelists answered audience questions.
People in this video
John B. Anderson Presidential Candidate (Former) Independent Party, U.S.
Sam Donaldson Correspondent ABC Television
Dotty Lynch Director CBS->Politics
Robert Squier Political Consultant Squier-Eskew Communications
Sanford Ungar Dean American University->School of Communication
- American UniversityAmerican University
Campaign Management Institute
Mike McClister discussed using print, radio and television advertising to get a candidate’s message to the voters.
Guests talked about political advertising from defining the target audience to buying the ads.
Burdick Campaign Ads
These two commercials aired in South Dakota in support of Senator Quentin Burdick’s campaign for reelection.
President Bill Clinton announced that he was asking the Federal Communication Commission to investigate the effects of liquor…