Campaign Resources
Bill Sweeney, the director of the Campaign Management Institute at American University, gave a lecture on making the…
Campaign Planning
1991-01-02T23:19:08-05:00https://images.c-span.org/defaults/capitol.jpgBill Sweeney, director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney works with Washington Resources and Strategy. Campaign planning is the well-managed process of getting a candidate elected. This session looked at the process of communication that secures the commitment of “50 + 1 percent” of the voters in the campaign’s state to vote for the candidate.
Bill Sweeney, director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney works with Washington… read more
Bill Sweeney, director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney works with Washington Resources and Strategy. Campaign planning is the well-managed process of getting a candidate elected. This session looked at the process of communication that secures the commitment of “50 + 1 percent” of the voters in the campaign’s state to vote for the candidate. close
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