Branded: The Buying and Selling of Teenagers
Ms. Quart discussed her book Branded: The Buying and Selling of Teenagers, published by Perseus Publishing, with Diane Rehm. According to Ms. Quart, the youth market has proven to be a lucrative segment of American business. Statistics confirm that over thirty million teens now spend upwards of $153 billion a year on items such as clothing, CDs and makeup. Ms. Quart asserts that corporations regularly attempt to purchase time and space for product-placement in high schools. She points out that textbooks mention name brand cookies and young athletes not only compete in gyms decorated with advertising but also solve math problems featuring merchandise logos. The book examines advertising campaigns that target teens and the negative consequences of those marketing techniques. She responded to telephone calls and electronic mail from the audience. close
People in this video
Alissa Quart Author
Diane Rehm Talk Show Host WAMU-FM, Washington, DC
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