Campaign Budgeting
American Viewpoint Vice President Bob Carpenter talked about campaign budgeting, focusing on how to create a budget for a campaign and the i… read more
American Viewpoint Vice President Bob Carpenter talked about campaign budgeting, focusing on how to create a budget for a campaign and the important factors which need to be considered. He divided expenditures into six major categories: overhead, fundraising, research, direct mail, media, and collateral materials. Then, utilizing a chalkboard and suggestions from the audience, specific items were added under each heading. Mr. Carpenter responded to questions from the audience throughout the presentation. close
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