| Part Of Campaign Advertising
Report Video IssueCampaign Costs
2004-01-05T13:01:14-05:00https://ximage.c-spanvideo.org/eyJidWNrZXQiOiJwaWN0dXJlcy5jLXNwYW52aWRlby5vcmciLCJrZXkiOiJGaWxlc1wvODVkXC8yMDA0MDEwNTEzMDMyNjAwMV9oZC5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJoZWlnaHQiOjUwNn19fQ==Janet Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she addressed were cost-effective decisions about selecting the market and time of advertising, demographic targeting of audiences, and analyzing different markets. During her lecture, she answered questions from the students.
Janet Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she addr… read more
Janet Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she addressed were cost-effective decisions about selecting the market and time of advertising, demographic targeting of audiences, and analyzing different markets. During her lecture, she answered questions from the students. close
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