Ms. Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she… read more
Ms. Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she addressed were cost-effective decisions about selecting the market and time of advertising, demographic targeting of audiences, and analyzing different markets. During her lecture she answered questions from the students. close
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- American University | Campaign Management InstituteAmerican University | Campaign Management Institute
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