Campaign Costs

Ms. Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she… read more

Campaign Costs Ms. Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she addressed were cost-effective decisions about selecting the market and time of advertising, demographic targeting of audiences, and analyzing different markets. During her lecture she answered questions from the students. close

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Campaign Costs

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Program ID:
179770-3
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Jan 05, 2004 | 1:01pm EST | C-SPAN 1
Last Aired:
Jan 06, 2004 | 4:19pm EST | C-SPAN 3

Airing Details

  • Jan 05, 2004 | 1:01pm EST | C-SPAN 1
  • Jan 05, 2004 | 9:36pm EST | C-SPAN 2
  • Jan 06, 2004 | 12:31am EST | C-SPAN 2
  • Jan 06, 2004 | 3:58am EST | C-SPAN 1
  • Jan 06, 2004 | 4:19pm EST | C-SPAN 3
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Campaign Costs

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