Business of Publishing Panel
The panel was part of an all-day celebration of the 70th anniversary of the New York Times bestseller list held at Bryant Park in New York City. Mr. Watson moderated the discussion.
A panel discussion was held on the difficulties of marketing and selling books. Members of the panel talked about overcoming the challenge… read more
A panel discussion was held on the difficulties of marketing and selling books. Members of the panel talked about overcoming the challenge of the Internet and cable television. They discussed such issues as targeting audiences and marketing with a lower budget. Following their remarks, the panelists responded to questions and comments from members of the audience.
People in this video
Anne Godoff President and Publisher Penguin Putnam, Inc.
Carolyn Kroll Reidy President Simon and Schuster->Adult Publishing Group
Steve Ross Senior Vice President Crown Publishing Group
John Sterling President and Publisher Henry Holt and Company
Sam Tanenhaus Editor New York Times Book Review
- [New York Times] Great Read in The Park[New York Times] Great Read in The Park
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