Business of Publishing Panel

A panel discussion was held on the difficulties of marketing and selling books. Members of the panel talked about overcoming the challenge… read more

A panel discussion was held on the difficulties of marketing and selling books. Members of the panel talked about overcoming the challenge of the Internet and cable television. They discussed such issues as targeting audiences and marketing with a lower budget. Following their remarks, the panelists responded to questions and comments from members of the audience.

The panel was part of an all-day celebration of the 70th anniversary of the New York Times bestseller list held at Bryant Park in New York City. Mr. Watson moderated the discussion. close

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Business of Publishing Panel

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Program ID:
189142-1
Category:
Public Affairs Event
Format:
Forum
Location:
New York, New York, United States
First Aired:
Oct 08, 2005 | 10:30pm EDT | C-SPAN 2
Last Aired:
Oct 30, 2005 | 4:31am EST | C-SPAN 2

Airing Details

  • Oct 08, 2005 | 10:30pm EDT | C-SPAN 2
  • Oct 30, 2005 | 4:31am EST | C-SPAN 2
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Business of Publishing Panel

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