The People's Tycoon: Henry Ford and the American Century
Steven Watts talked about his biography The People’s Tycoon: Henry Ford and the American Century, published by Alfred A. Knopf. In it he writes that the automobile pioneer was the man who first envisioned America as a nation of unparalleled consumerism. The book covers Henry Ford’s modest beginnings in rural Michigan and his rise to power, becoming one of America’s wealthiest businessmen as well as a global celebrity. The author talked about Henry Ford’s anti-Semitism, his relationship with world leaders such as Lenin and Woodrow Wilson, his quest to improve the lives of the common man, and his belief in consumerism. He answered questions from members of the audience. close
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