Megatrends 2010: The Rise of Conscious Capitalism
Patricia Aburdene has co-authored several books in a Megatrends series with John Naisbitt.
The event, co-sponsored by the University of Virginia’s McIntire School’s Institute for Wisdom and Integrity in Commerce, was held at Newcomb Hall South Meeting Room.
Patricia Aburdene talked about her book Megatrends 2010: The Rise of Conscious Capitalism, published by Hampton Roads Publishing Company. Sh… read more
Patricia Aburdene talked about her book Megatrends 2010: The Rise of Conscious Capitalism, published by Hampton Roads Publishing Company. She said a “wave of conscious capitalism” is part of the response of business leaders and consumers to new scandals, downturns, and disasters. In her book, Ms. Aburdene detailed the methods companies such as 3M, Chiquita Brands, Motorola and Intel use to take on more social responsibility and increase productivity while promoting the lifestyles and values of their consumers.
Patricia Aburdene has co-authored several books in a Megatrends series with John Naisbitt.
The event, co-sponsored by the University of Virginia’s McIntire School’s Institute for Wisdom and Integrity in Commerce, was held at Newcomb Hall South Meeting Room. close
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