Megatrends 2010: The Rise of Conscious Capitalism

Patricia Aburdene talked about her book Megatrends 2010: The Rise of Conscious Capitalism, published by Hampton Roads Publishing Company. She said a “wave of… read more

Patricia Aburdene talked about her book Megatrends 2010: The Rise of Conscious Capitalism, published by Hampton Roads Publishing Company. She said a “wave of conscious capitalism” is part of the response of business leaders and consumers to new scandals, downturns, and disasters. In her book, Ms. Aburdene detailed the methods companies such as 3M, Chiquita Brands, Motorola and Intel use to take on more social responsibility and increase productivity while promoting the lifestyles and values of their consumers.

Patricia Aburdene has co-authored several books in a Megatrends series with John Naisbitt.

The event, co-sponsored by the University of Virginia’s McIntire School’s Institute for Wisdom and Integrity in Commerce, was held at Newcomb Hall South Meeting Room. close

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Megatrends 2010: The Rise of Conscious Capitalism

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Program ID:
191843-2
Category:
Public Affairs Event
Format:
Speech
Location:
Charlottesville, Virginia, United States
First Aired:
Apr 23, 2006 | 1:31am EDT | C-SPAN 2
Last Aired:
Apr 23, 2006 | 9:32am EDT | C-SPAN 2

Airing Details

  • Apr 23, 2006 | 1:31am EDT | C-SPAN 2
  • Apr 23, 2006 | 9:32am EDT | C-SPAN 2
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Megatrends 2010: The Rise of Conscious Capitalism

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