Mark Penn talked about his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, published by Twelve. Mr. Penn discussed his theory that special interest groups that contain a small percentage of people (1% of the population) can wield great social and political change. In his book Mr. Penn reports on 70 such societal identity groups and how they are changing our social structure. Mr. Penn responded to questions from members of the audience. close
People in this video
Mark J. Penn Chief Strategist Clinton (Hillary) Presidential Campaign
Nancy Bass Wyden Co-Owner Strand Bookstore
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