Prescription Drug Advertising

A hearing was held on the misleading and deceptive nature of direct-to-consumer advertisements for prescription pharmaceuticals. Officials from the companies testified… read more

A hearing was held on the misleading and deceptive nature of direct-to-consumer advertisements for prescription pharmaceuticals. Officials from the companies testified about Pfizer’s ads for Lipitor featuring Dr. Robert Jarvik, Merck/Schering-Plough’s “Food and Family” ads for Vytorin, and Johnson and Johnson’s ads for Procrit. close

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Prescription Drug Advertising

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Program ID:
205243-1
Category:
House Committee
Format:
House Committee
Location:
Washington, District of Columbia, United States
First Aired:
May 08, 2008 | 9:31pm EDT | C-SPAN 2
Last Aired:
May 10, 2008 | 4:01am EDT | C-SPAN 2

Airing Details

  • May 08, 2008 | 9:31pm EDT | C-SPAN 2
  • May 09, 2008 | 2:48pm EDT | C-SPAN 2
  • May 10, 2008 | 4:01am EDT | C-SPAN 2
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Prescription Drug Advertising

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