Spinner in Chief
Stephen Farnsworth talked about his book Spinner in Chief: How Presidents Sell Their Policies and Themselves (Paradigm Publishers, 2009). He discussed how presidents use the White House podium to sell their policies and themselves. Professor Farnsworth also talked about the relationship between the White House and traditional media as well as new media. He reacted to a video clip of President-Elect Barack Obama talking about the economy on Thursday, January 8, 2009, at George Mason University and talked about what President-Elect Obama has done and may do in the future. He also reacted to a video clip of President Ronald Reagan at Normandy Beach anniversary in 1984 and compared recent presidents as communicators. He talked about the presidential campaign, winning and losing public perceptions, and media leadership techniques. He responded to telephone calls and electronic mail. close
People in this video
- Pedro Echevarria Host C-SPAN
Stephen J. Farnsworth Assistant Professor George Mason University->Department of Communications
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