How We Decide

Jonah Lehrer talked about his book, How We Decide (Houghton Mifflin; February 9, 2009), with Robert Krulwich of NPR’s Radio Lab. The author describes… read more

Jonah Lehrer talked about his book, How We Decide (Houghton Mifflin; February 9, 2009), with Robert Krulwich of NPR’s Radio Lab. The author describes how the brain makes decisions that combine reason and feeling and can change depending on the situation. Mr. Lehrer studies several subjects, including a professional football quarterback, a hedge fund manager, and an airline pilot to determine how decisions are made in certain environments and how they can be made better. Mr. Lehrer responded to audience members questions.

Jonah Lehrer is editor at large for Seed Magazine and edits the “Mind Matters” blog for Scientific American. He is the author of Proust was a Neuroscientist. close

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How We Decide

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Program ID:
284665-1
Category:
Public Affairs Event
Format:
Interview
Location:
New York, New York, United States
First Aired:
Mar 21, 2009 | 8:48am EDT | C-SPAN 2
Last Aired:
Mar 22, 2009 | 4:41pm EDT | C-SPAN 2

Airing Details

  • Mar 21, 2009 | 8:48am EDT | C-SPAN 2
  • Mar 22, 2009 | 1:28am EDT | C-SPAN 2
  • Mar 22, 2009 | 4:41pm EDT | C-SPAN 2
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How We Decide

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