How We Decide
Jonah Lehrer is editor at large for Seed Magazine and edits the “Mind Matters” blog for Scientific American. He is the author of Proust was a Neuroscientist.
Jonah Lehrer talked about his book, How We Decide (Houghton Mifflin; February 9, 2009), with Robert Krulwich of NPR’s Radio Lab. The author describes how the brain makes decisions that combine reason and feeling and can change depending on the situation. Mr. Lehrer studies several subjects, including a professional football quarterback, a hedge fund manager, and an airline pilot to determine how decisions are made in certain environments and how they can be made better. Mr. Lehrer responded to audience members questions.
People in this video
Robert Krulwich Co-Host National Public Radio->Radio Lab
Jonah Lehrer Editor at Large Seed Magazine
- Strand BookstoreStrand Bookstore
Jim Lehrer talked about his book Oh, Johnny: A Novel (Random House; March 24, 2009). He was interviewed at the 32nd…
What Are You Reading?: Jim Lehrer
Jim Lehrer talked about his reading habits. He was interviewed at the 32nd Annual National Press Club Book Fair and…
Proust Was a Neuroscientist
Jonah Lehrer talked about his book Proust Was a Neuroscientist, published by Houghton Mifflin. In his book he explores…
Book and Author Breakfast
Prominent non-fiction and historical fiction authors talked about their latest releases at an annual author breakfast.…