Advertising in the 2008 Election
“Political Behavioral Advertising in the 2008 Election: Politics Will Never Be the Same Again” was an event at the Public Policy Office of the Interactive Advertising Bureau.
Panelists talked about changes in advertising during the 2008 elections. A large percentage of advertising in 2008 was done online, including local… read more
Panelists talked about changes in advertising during the 2008 elections. A large percentage of advertising in 2008 was done online, including local media sites. Also, for the first time political online advertisers successfully used behavioral advertising. However, Congress and regulatory agencies are studying placing restrictions on this type of advertising.
People in this video
Colin Delany Editor Epolitics.com
Jeff Dittus Co-Founder and CEO Campaign Grid
- Interactive Advertising Bureau | Public PolicyInteractive Advertising Bureau | Public Policy
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