Campaign Advertising Strategies

Students from the University of Denver, George Mason University, and University of the District of Columbia participated by broadband feed… read more

Students from the University of Denver, George Mason University, and University of the District of Columbia participated by broadband feed in a distance learning class.

The guest speaker was Amy Gershkoff, partner and co-founder of Changing Targets Media, who advises Democratic candidates on how media strategies are changing due to cable, the Internet, and satellite television. Ms. Gershkoff spoke about the evolution of political advertising. Sample campaign ads were shown. She responded to questions from the students.

This course was a partnership between C-SPAN, The Cable Center, and the University of Denver. The copyright for this program is held by The Cable Center. close

Report Video Issue

People in this video

Hosting Organization

More Hosting Organizations
More information about

Campaign Advertising Strategies

192 Views
Program ID:
289422-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Oct 16, 2009 | 5:04pm EDT | C-SPAN 3

Airing Details

  • Oct 16, 2009 | 5:04pm EDT | C-SPAN 3