Messaging in Lobbying Campaigns
Patrick Griffin detailed the process of developing and implementing a strategic campaign message. He began the session by asking students questions about strategic messaging. In his… read more
Patrick Griffin detailed the process of developing and implementing a strategic campaign message. He began the session by asking students questions about strategic messaging. In his remarks he provided examples of ways to frame issues, such as the military’s “Don’t Ask, Don’t Tell” policy on gay and lesbians as a civil rights debate, or referring to the estate tax as a “death tax.” close
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AU Advocacy Inst.: Lobbying Lectures
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