Howard Schultz, chairman, president and chief executive officer of Starbucks, recounts his return to a leadership position in the company in 2008 after an eight year absence .Mr. Schultz reports on the set backs that the company has faced during the economic recession, his thoughts on Starbuck’s deviation from its original concept, its first economic losses, and his decisions that returned the company to profitability. Howard Schultz was interviewed and responded to questions submitted by members of the audience at a breakfast meeting of the Greater Washington Board of Trade at the Capital Hilton in Washington, D.C. close
People in this video
James C. Dinegar President and CEO Greater Washington Board of Trade
Howard D. Schultz Executive Chair Starbucks Coffee Company
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