Ground Games of the Obama and Romney Campaigns

Molly Ball talked about the “ground games” of the Obama and Romney campaigns around the country, and she responded to telephone calls and electronic communications. “Ground… read more

Molly Ball talked about the “ground games” of the Obama and Romney campaigns around the country, and she responded to telephone calls and electronic communications. “Ground games” refer to candidates' field offices, campaign volunteers, and voter contacts. She discussed political campaigns use of “targeted” voter data, and compared the candidates' field offices. She said that Obama campaign offices were very standardized and “almost like a Starbucks or a McDonald’s, a franchise operation,” while Governor Romney’s offices were run by the Republican National Committee and tended to have more information on local candidates. close

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Ground Games of the Obama and Romney Campaigns

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Program ID:
309015-3
Category:
Call-In
Format:
Call-In
Location:
Washington, District of Columbia, United States
First Aired:
Oct 27, 2012 | 7:48am EDT | C-SPAN 1
Last Aired:
Oct 28, 2012 | 3:11am EDT | C-SPAN 1

Airing Details

  • Oct 27, 2012 | 7:48am EDT | C-SPAN 1
  • Oct 27, 2012 | 11:39am EDT | C-SPAN 1
  • Oct 28, 2012 | 3:11am EDT | C-SPAN 1
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Ground Games of the Obama and Romney Campaigns

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