July 31, 2013

Energy Drink Marketing Strategy

Medical experts and business executives testified on the ways that that “energy ” drink companies market their products toward children.

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People in this video

Richard Blumenthal U.S. Senator (Class 3) [D] Connecticut
James Coughlin Founder and President Coughlin and Associates Consulting Firm

Dick Durbin U.S. Senator (Class 2) [D] Illinois
Jennifer Harris Marketing Initiatives Director Yale University->Rudd Center for Food Policy and Obesity
Edward J. Markey U.S. Senator (Class 2) [D] Massachusetts
Jay Rockefeller IV U.S. Senator [D] West Virginia
Rodney Sacks Chair and CEO Monster Beverage Corporation
Marcie Beth Schneider M.D. Member American Academy of Pediatrics->Nutrition Committee
William Spencer M.D. Legislator Suffolk County, NY
Amy Taylor Vice President and General Manager Red Bull North America
John Thune U.S. Senator (Class 3) [R] South Dakota
Janet Weiner Chief Financial and Operating Officer Rockstar Beverage Company

Hosting Organization

Senate Commerce, Science and Transportation Committee

1,987 Views

Program ID:: 314301-1
Category:: Senate Committee
Format:: Senate Committee
Location:: Washington, District of Columbia, United States
First Aired:: Jul 31, 2013 | 2:30pm EDT | C-SPAN.org
Last Aired:: Oct 23, 2013 | 5:25am EDT | C-SPAN 3

Airing Details

Aug 30, 2013 | 10:59pm EDT | C-SPAN 1
Sep 03, 2013 | 8:01am EDT | C-SPAN 2
Sep 05, 2013 | 12:23pm EDT | C-SPAN 2
Sep 09, 2013 | 8:00am EDT | C-SPAN 3
Oct 22, 2013 | 11:28pm EDT | C-SPAN 3
Oct 23, 2013 | 5:25am EDT | C-SPAN 3

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User Created Clips from This Video

July 31, 2013
Amy Taylor
- 1 minute
- 675 views
July 31, 2013
Red Bull North America Testimony
- 6 minutes
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July 31, 2013
Markey - Rockstar
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July 31, 2013
Markey / Sacks
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- 182 views

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