July 31, 2013

Energy Drink Marketing Strategy

Medical experts and business executives testified on the ways that that “energy ” drink companies market their products toward children.

Report Video Issue

People in this video

Richard Blumenthal U.S. Senator (Class 3) [D] Connecticut
James Coughlin Founder and President Coughlin and Associates Consulting Firm

Dick Durbin U.S. Senator (Class 2) [D] Illinois
Jennifer Harris Marketing Initiatives Director Yale University->Rudd Center for Food Policy and Obesity
Edward J. Markey U.S. Senator (Class 2) [D] Massachusetts
Jay Rockefeller IV U.S. Senator [D] West Virginia
Rodney Sacks Chair and CEO Monster Beverage Corporation
Marcie Beth Schneider M.D. Member American Academy of Pediatrics->Nutrition Committee
William Spencer M.D. Legislator Suffolk County, NY
Amy Taylor Vice President and General Manager Red Bull North America
John Thune U.S. Senator (Class 3) [R] South Dakota
Janet Weiner Chief Financial and Operating Officer Rockstar Beverage Company

More People

Hosting Organization

Senate Commerce, Science,and Transportation Committee

3,033 Views

Program ID:: 314301-1
Category:: Senate Committee
Format:: Senate Committee
Location:: Washington, District of Columbia, United States
First Aired:: Jul 31, 2013 | 2:30pm EDT | C-SPAN.org
Last Aired:: Oct 23, 2013 | 5:25am EDT | C-SPAN 3

Airing Details

Aug 30, 2013 | 10:59pm EDT | C-SPAN 1
Sep 03, 2013 | 8:01am EDT | C-SPAN 2
Sep 05, 2013 | 12:23pm EDT | C-SPAN 2
Sep 09, 2013 | 8:00am EDT | C-SPAN 3
Oct 22, 2013 | 11:28pm EDT | C-SPAN 3
Oct 23, 2013 | 5:25am EDT | C-SPAN 3

MP4 video - Standard

Price:

$9.99 or Free with MyC‑SPAN

Request Download
Alert me when this program is available for purchase.
- Name
- Email
Error requesting format availability.

Your request has been submitted.
MyC-SPAN users can download four Congressional hearings and proceedings under four hours for free each month.

There was an error processing your purchase.
MP3 audio - Standard

Price:

$0.99

Request Download
Alert me when this program is available for purchase.
- Name
- Email
Error requesting format availability.

Your request has been submitted.
There was an error processing your purchase.

Related Video

See all on Child Health Advertising Consumer Issues

July 24, 2013
Passenger Safety and Regulation of Cruise Ships

Witnesses testified on passenger safety and regulation of the cruise industry, focusing on the February 2013 Carnival…
December 18, 2013
Marketing of Consumer Information

A representative from the Federal Trade Commission, private industry officials, and privacy advocates testified on the…
March 26, 2014
Online Data Security Breaches

Representatives from Target, Visa and the Federal Trade Commission were among the witnesses who testified at a hearing on security…
April 8, 2014
Coast Guard and Consumer Product Safety Nominations

The Senate Commerce, Science and Transportation Committee held a nomination hearing on President Obama’s nominees for the…

User Created Clips from This Video

July 31, 2013
User Clip: Amy Taylor
- 1 minute
- 711 views
July 31, 2013
User Clip: Red Bull North America Testimony
- 6 minutes
- 567 views
July 31, 2013
User Clip: Markey - Rockstar
- 1 hour
- 434 views
July 31, 2013
User Clip: Markey / Sacks
- 5 minutes
- 201 views

View all clips from this video