Lectures in History
Edward Bernays and Corporate Public Relations
2014-01-18T20:00:48-05:00https://ximage.c-spanvideo.org/eyJidWNrZXQiOiJwaWN0dXJlcy5jLXNwYW52aWRlby5vcmciLCJrZXkiOiJGaWxlc1wvNmNlXC8yMDE0MDExODIwMDMzNDAwM19oZC5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJoZWlnaHQiOjUwNn19fQ==University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in the field of public relations and marketing. His beliefs were influenced by his uncle Sigmund Freud and he believed that public sentiment could be manipulated as a result of what he termed a “herd instinct.” Bernays was responsible for many notable public relations campaigns, especially his efforts in the 1930s to increase the numbers of women smokers for Lucky Strike cigarettes.
University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in…
read more
University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in the field of public relations and marketing. His beliefs were influenced by his uncle Sigmund Freud and he believed that public sentiment could be manipulated as a result of what he termed a “herd instinct.” Bernays was responsible for many notable public relations campaigns, especially his efforts in the 1930s to increase the numbers of women smokers for Lucky Strike cigarettes. close
University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in… read more
University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in the field of public relations and marketing. His beliefs were influenced by his uncle Sigmund Freud and he believed that public sentiment could be manipulated as a result of what he termed a “herd instinct.” Bernays was responsible for many notable public relations campaigns, especially his efforts in the 1930s to increase the numbers of women smokers for Lucky Strike cigarettes. close
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