Targeting Political Messages
Media Consultant Will Robinson spoke to a class attending the Campaign Management Institute on the most effective means for targeting specif… read more
Media Consultant Will Robinson spoke to a class attending the Campaign Management Institute on the most effective means for targeting specific political messages to specific voting publics. He discussed methods for reaching particular segments of the public, including telephone solicitation and canvassing. He responded to questions from members of the audience following his prepared remarks. close
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