Reel America

The Secret of Selling the Negro

This film commissioned by the Chicago-based publisher of Negro Digest, Ebony, and Jet magazines encourages businesses to open their minds to the… read more

This film commissioned by the Chicago-based publisher of Negro Digest, Ebony, and Jet magazines encourages businesses to open their minds to the growing black middle class of the 1950s. The U.S. Commerce secretary uses statistics to make an appeal, and scenes of African Americans shopping and at home are accompanied by a narrator who argues against racial stereotypes. close

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The Secret of Selling the Negro

171 Views
Program ID:
508619-1
Category:
Vignette
Format:
Vignette
Location:
Chicago, Illinois, United States
First Aired:
Feb 13, 2021 | 11:29pm EST | C-SPAN 3
Last Aired:
Mar 01, 2021 | 5:20pm EST | C-SPAN 3

Airing Details

  • Feb 13, 2021 | 11:29pm EST | C-SPAN 3
  • Feb 14, 2021 | 5:29pm EST | C-SPAN 3
  • Feb 15, 2021 | 3:30am EST | C-SPAN 3
  • Feb 20, 2021 | 9:31am EST | C-SPAN 3
  • Feb 26, 2021 | 9:37pm EST | C-SPAN 3
  • Feb 27, 2021 | 1:37am EST | C-SPAN 3
  • Feb 27, 2021 | 5:37am EST | C-SPAN 3
  • Mar 01, 2021 | 9:35am EST | C-SPAN 3
  • Mar 01, 2021 | 1:27pm EST | C-SPAN 3
  • Mar 01, 2021 | 5:20pm EST | C-SPAN 3