Paid Media in Political Campaigns

Don Walter, a media consultant at Greg Stevens & Company, talked about buying media time for a campaign and other media strategies. He… read more

Don Walter, a media consultant at Greg Stevens & Company, talked about buying media time for a campaign and other media strategies. He stated that purchasing advertising from broadcast television, radio, and cable is by far the most popular method of communicating political messages. close

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  • Don Walter Political Consultant Republican Party
  • Carol Whitney Coordinator American University->Campaign Management Institute

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Paid Media in Political Campaigns

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Program ID:
53483-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Jan 03, 1994 | 1:59pm EST | C-SPAN 2
Last Aired:
Jan 03, 1994 | 9:08pm EST | C-SPAN 2

Airing Details

  • Jan 03, 1994 | 1:59pm EST | C-SPAN 2
  • Jan 03, 1994 | 9:08pm EST | C-SPAN 2
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Paid Media in Political Campaigns

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