Negative Campaign Advertising

Professor Iyengar talked about his upcoming book, Going Negative: How Campaign Advertising Shrinks and Polarizes the Electorate. It focuses… read more

Negative Campaign Advertising Professor Iyengar talked about his upcoming book, Going Negative: How Campaign Advertising Shrinks and Polarizes the Electorate. It focuses on how political advertising turns people away from the political process and how it sharpens political discourse by its attack mentality. After his remarks, he took questions from the audience of political communication students. close

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Negative Campaign Advertising

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Program ID:
67543-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Oct 11, 1995 | 12:22am EDT | C-SPAN 2
Last Aired:
Oct 15, 1995 | 12:59am EDT | C-SPAN 2

Airing Details

  • Oct 11, 1995 | 12:22am EDT | C-SPAN 2
  • Oct 11, 1995 | 3:14am EDT | C-SPAN 2
  • Oct 11, 1995 | 7:57am EDT | C-SPAN 2
  • Oct 14, 1995 | 11:06am EDT | C-SPAN 1
  • Oct 15, 1995 | 12:59am EDT | C-SPAN 2
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Negative Campaign Advertising

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