Anatomy of a Best Seller

Authors, editors and publicists discussed various characteristics of best selling fiction and nonfiction. They examined various factors,… read more

Authors, editors and publicists discussed various characteristics of best selling fiction and nonfiction. They examined various factors, such as name recognition of the author and publisher, marketing, timing, the role of the editor and the actual content of the book. After individual presentations, they took questions from the audience. close

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  • Kate Ekrem President Women's National Book Association->New York, NY
  • Patti Kelly Director Viking Penguin Publishing->Publicity
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Anatomy of a Best Seller

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Program ID:
76723-1
Category:
Public Affairs Event
Format:
Forum
Location:
New York, New York, United States
First Aired:
Dec 28, 1996 | 8:34pm EST | C-SPAN 2
Last Aired:
Jan 01, 1997 | 4:59pm EST | C-SPAN 1

Airing Details

  • Dec 28, 1996 | 8:34pm EST | C-SPAN 2
  • Dec 28, 1996 | 11:38pm EST | C-SPAN 2
  • Dec 29, 1996 | 5:33am EST | C-SPAN 2
  • Jan 01, 1997 | 4:59pm EST | C-SPAN 1
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Anatomy of a Best Seller

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