Business Competition in the Digital Age

Telecommunications Consultant Martha Rogers addressed members of the International Association of Business Communicators. She talked about marketing in an interactive age and the changes companies are going through during this technological transition.

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  • Elizabeth Allan President and CEO International Assn. of Business Comm.
  • Martha Rogers Professor Bowling Green State University->Telecommunications

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Business Competition in the Digital Age

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Program ID:
86657-1
Category:
Public Affairs Event
Format:
Speech
Location:
Los Angeles, California, United States
First Aired:
Jul 12, 1997 | 9:31pm EDT | C-SPAN 1
Last Aired:
Sep 02, 1997 | 4:18am EDT | C-SPAN 2

Airing Details

  • Jul 12, 1997 | 9:31pm EDT | C-SPAN 1
  • Jul 13, 1997 | 12:31am EDT | C-SPAN 1
  • Jul 14, 1997 | 2:48am EDT | C-SPAN 2
  • Sep 01, 1997 | 8:00pm EDT | C-SPAN 2
  • Sep 01, 1997 | 10:58pm EDT | C-SPAN 2
  • Sep 02, 1997 | 4:18am EDT | C-SPAN 2
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Business Competition in the Digital Age

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