Strategy, Theme and Message

Ms. Whitney talked about the different aspects of developing a campaign strategy and the particular facets of "message", which she said is the… read more

Ms. Whitney talked about the different aspects of developing a campaign strategy and the particular facets of "message", which she said is the most important part of a campaign’s success. She went through the steps of gathering information and the planning of a campaign. Ms. Whitney answered questions from the students following her prepared remarks. close

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Strategy, Theme and Message

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Program ID:
98511-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Jan 06, 1998 | 10:48am EST | C-SPAN 2
Last Aired:
Jan 10, 1998 | 1:49pm EST | C-SPAN 2

Airing Details

  • Jan 06, 1998 | 10:48am EST | C-SPAN 2
  • Jan 07, 1998 | 3:48am EST | C-SPAN 1
  • Jan 10, 1998 | 1:49pm EST | C-SPAN 2
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Strategy, Theme and Message

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