User Clip: Des Moines Register on How Not Confuse Readers with Native Advertising

Listen to the publisher of Gannet owned Des Moines Register newspaper pontificate about leadership in newsrooms who make ethical decisions with conviction to do the right thing. But it brings up questions of user submitted content provider's "motivation for sharing." And, then how the Register also embraces making a paid advertiser's submitted story, native advertising, as content. Summary: Rick Green is conflicted, "it's complex," about an average consumer reporting the news, but says you would be remiss for not allowing your advertisers to pay for privilege of writing news for the readers. close