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February 24, 2012 Last Aired March 21, 2012
Negative Political Advertising

Speakers talked about the impact of negative political advertising on the 2012 election. Topics included the history of negative ads, the number of ads being put out in 2012, and how those a…
1,095 views
February 27, 2012 Last Aired February 27, 2012
Targeted Political Ads

Kenneth Goldstein talked about the latest technologies in customized political advertising used by political parties and election campaigns, including microtargeting. Microtargeting uses dir…
416 views
April 10, 2006 Last Aired April 11, 2006
Television Political Advertising and Political Consultants

Candace Nelson moderated a panel titled “Televised Political Advertising, the Role of Political Consultants and the Conduct of the Modern Campaign.” Panelists focused on the impact televisi…
113 views
October 1, 2004 Last Aired October 5, 2004
2004 Presidential Election Campaign

Panelists addressed the question of “How much do campaigns matter?” They spoke about the Presidential campaign, and touched on a number of issues including the impact of Presidential debate…
113 views

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