Taken for a Ride
2000-09-02T17:59:35-04:00https://ximage.c-spanvideo.org/eyJidWNrZXQiOiJwaWN0dXJlcy5jLXNwYW52aWRlby5vcmciLCJrZXkiOiJGaWxlc1wvMjliXC8yMDAwMDkwMjE4MDIwNzAwMl9oZC5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJoZWlnaHQiOjUwNn19fQ==Authors Bill Vlasic and Bradley Stertz talked about their book Taken for a Ride: How Daimler-Benz Drove Off With Chrysler, published by Harper Collins. The book examines the 1998 merger and the impact of the $36 billion union on the global auto industry. After their presentation, the authors answered questions from the audience.
Authors Bill Vlasic and Bradley Stertz talked about their book Taken for a Ride: How Daimler-Benz Drove Off With Chrysler, published by Harp… read more
Authors Bill Vlasic and Bradley Stertz talked about their book Taken for a Ride: How Daimler-Benz Drove Off With Chrysler, published by Harper Collins. The book examines the 1998 merger and the impact of the $36 billion union on the global auto industry. After their presentation, the authors answered questions from the audience. close
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