Campaign Planning
Bill Sweeney, Director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney work… read more
Bill Sweeney, Director of the American University 1991 Campaign Management Institute, spoke on political campaign planning. Mr. Sweeney works with Washington Resources and Strategy. Campaign planning is the well-managed process of getting a candidate elected. This session looked at the process of communication that secures the commitment of “50 + 1 percent” of the voters in the campaign’s state to vote for the candidate. close
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