Shakespeare, Einstein, and the Bottom Line

David Kirp talked about his book, Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education, published by Harvard Unive… read more

David Kirp talked about his book, Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education, published by Harvard University Press. In the book, the author examines the commercialization of higher education, and attempts to assess the effects of market forces and business policies on the quality and integrity of colleges and universities. While schools are increasingly adopting such strategies, Mr. Kirp argues that the results have been mixed. He also outlines what he feels are some of the best and worst approaches employed by these institutions. Mr. Kirp read from his book and responded to questions from the audience. close

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Shakespeare, Einstein, and the Bottom Line

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Program ID:
180317-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Feb 08, 2004 | 11:59am EST | C-SPAN 2
Last Aired:
Mar 15, 2004 | 5:00am EST | C-SPAN 2

Airing Details

  • Feb 08, 2004 | 11:59am EST | C-SPAN 2
  • Feb 14, 2004 | 8:01am EST | C-SPAN 2
  • Feb 28, 2004 | 11:59pm EST | C-SPAN 2
  • Mar 15, 2004 | 5:00am EST | C-SPAN 2
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Shakespeare, Einstein, and the Bottom Line

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