Media Coverage of Campaigns
Instructor Will Robinson, PROGRAM DIRECTOR, CAMPAIGN MANAGEMENT
INSTITUTE
Presenter : Anita Dunn, Media-Consultant, SQUIRE-ESKEW
Ms. Dunn discussed “earned media” i.e. strategies to increase and control the type and amount of news coverage candidates receive.
This class-room session of CAMPAIGN MANAGEMENT INSTITUTE at AMERICAN UNIVERSITY teaches students how to write a comprehensive campaign plan.… read more
This class-room session of CAMPAIGN MANAGEMENT INSTITUTE at AMERICAN UNIVERSITY teaches students how to write a comprehensive campaign plan.
Instructor Will Robinson, PROGRAM DIRECTOR, CAMPAIGN MANAGEMENT
INSTITUTE
Presenter : Anita Dunn, Media-Consultant, SQUIRE-ESKEW
Ms. Dunn discussed “earned media” i.e. strategies to increase and control the type and amount of news coverage candidates receive. close
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