Videos

Two ad agency presidents discussed the media strategies for the 1992 presidential campaigns. They also discussed media consulting as part of the campaign. Mr. Goodman advises Republican cand…

The highlights from the American Press Institute forum focused on media consulting and included footage from political campaigns commercials. The consultants responded to the criticisms that…

Professor Sabato addressed the issues involved in improving the process of political reporting on campaigns and candidates. He was critical of political consultants and offered suggestions t…