Videos

Ed Brookover spoke to students about political communications strategies and crafting campaign messages on issues important to the electorate. Among the topics he addressed were political ad…

Charlie Cook spoke about the 2006 elections and the political environment. He talked about fluctuations in poll support for President Bush and said job ratings in the higher 40 percent zone …

Mr. Stuart Rothenberg, Political Analyst for CNN, spoke to campaign management students about the post-1996 election environment, including what expectations were created by the elections a…

Ms. Whitney addressed the strategy, theme, and message elements of a campaign. She continued with a discussion on the effectiveness of print media and its counterpart, “collateral” media whi…

Mr. Blakeman discussed the organization and management of campaigns. He emphasized that campaign structure should be driven by the overall campaign strategy, and he gave several rules for cr…

Don Walter, a media consultant at Greg Stevens & Company, talked about buying media time for a campaign and other media strategies. He stated that purchasing advertising from broadcast telev…