Videos

Ms. Whitney addressed the strategy, theme, and message elements of a campaign. She continued with a discussion on the effectiveness of print media and its counterpart, “collateral” media whi…

Mr. Blakeman discussed the organization and management of campaigns. He emphasized that campaign structure should be driven by the overall campaign strategy, and he gave several rules for cr…

Don Walter, a media consultant at Greg Stevens & Company, talked about buying media time for a campaign and other media strategies. He stated that purchasing advertising from broadcast telev…