Videos

Ms. Whitney addressed the strategy, theme, and message elements of a campaign. She continued with a discussion on the effectiveness of print media and its counterpart, “collateral” media whi…

Don Walter, a media consultant at Greg Stevens & Company, talked about buying media time for a campaign and other media strategies. He stated that purchasing advertising from broadcast telev…

Kim Alfano Doyle spoke about media production for political campaigns to a class attending the Campaign Management Institute at American University. She worked with the students to create th…

Mr. Pessel described the process of buying electronic media time by a political campaign. Issues raised in the discussion included media markets and reaching the desired type of voters t…

Dan Hazelwood spoke to a class attending the Campaign Management Institute on the use of print media by political campaigns, including brochures and pamphlets promoting a candidate or denigr…